Monday, November 24, 2008

Off the grid- Set designed and built for Tom Tailor Print Shoot 2007

Built as the setting for a print and TV commercial shoot for a German clothing company-Tom Tailor- the design of this structure became a  study of the concept "Off the Grid."




Would it not be terrific to live directly on the beach, even if you had to sacrifice a few comforts here and there?



According to the original plan, we were to have three days to complete the construction of the set.  We started on day one to collect our materials, driving around the beach with a giant 4x4 forklift and several 4x4 golf carts.  One hour into our day, the federal park rangers showed up with the sheriff.  Unfortunately, they came to inform us that the location we had chosen for the site of our construction was a part of a wild life reserve. There was a bit of mix up regarding the permit that had been pulled and we were asked firmly to leave our vehicles where they lay and stop all work until the misunderstanding was cleared. It took 2 days to resolve the misunderstanding and we were finally given permission to start working at three in the afternoon the day before the shoot was scheduled.  Plus, we had to move our whole operation one mile up the beach.  I had made a model as part of my presentation for the director, Dewey Nicks, and his clients.  My crew and I spent those two days of idle time reviewing this model and planning every step of the construction.  When we were finally able to start working, we all knew exactly what to do and everyone one worked at break neck speeds and we got it done that night.  What a great crew.  Please check out the time lapse video below. I think that it is pretty cool. 


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